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Adobe Experience Manager

Trouble customizing your business website to engage customers? Adobe Experience Manager is the tool you need. Thanks to its innovative and easy system, you will deliver high-quality content, images, and videos to any device or screen. Learn more about AEM in this article and start boosting your business.

What is Adobe Experience Manager AEM?

Do you want to create lifetime value? Adobe Experience Management is your way to go. You can create content and manage sites with smart tools that deliver digital experiences over your customer’s lifetime, which helps you build brand loyalty and drive demand. Adobe Experience Manager (AEM) is a solution created for building websites, mobile apps, and forms. In a comprehensive content management method. In this way, it is for you to have control of all your marketing content. Furthermore, Adobe Experience Manager AEM is an enterprise content management system covering dynamic digital assets, contact forms, document management solutions, online community experience management, user-generated content organization, and countless engagement features. This tool is part of Adobe Creative Cloud as well as Adobe Marketing Cloud. 

 

How do Adobe Experience Manager sites function?

Adobe Experience Manager Sites is a Hybrid CMS, opposite to the well-known Coupled CMS. A Hybrid CMS uses a Headless Architecture to provide content and digital asset management as a Service for your existing and upcoming touchpoints while also offering deep 3rd party integrations (your e-commerce system, for example) where necessary. It uses Adobe Experience Manager Assets too. Adobe Experience Manager Assets is digital asset management (DAM) system that uniquely connects to existing creative workflows, providing distributed teams with a centralized location to manage and deliver engaging, channel-optimized experiences across the customer journey.

 

Differences between Hybrid CMS and Coupled CMS

In Traditional or Coupled CMS (used by WordPress and Squarespace), the content is coupled to the system that publishes that content. On the other hand, a Hybrid CMS is a system where content can be de-coupled from the structure. It doesn’t mean that you will have problems with the template; instead, you still get to use templates to author and publish web content, have the flexibility to publish content in other channels, and have dynamic digital asset management. Moreover, you will create a responsive website, which will help you engage with your audience. And thanks to the friendly layout it has, it is up to time to pick up the functionalities of the interface. For all that, Adobe Experience Management is such a good tool that the most experienced user and the newbies can use it.

 

What is Adobe Experience Manager used for?

As herein previously mentioned, AEM helps you create, manage, and deliver high-quality content, images, and videos to any device or screen through different channels. But it is much deeper than that. Adobe Experience Manager includes workflow capability, and it is the best way to store, organize, customize, and access assets that help you create unique digital experiences. Companies can use Adobe Experience Manager to develop unlimited variations of assets, including format, size, color, and zoom. What is fascinating is that you only need to work with one set of assets! Everything is customizable. Another attractive feature in Adobe Experience Manager is creating, managing, analyzing, and serving up interactive, responsive, and optimized videos to all devices and screens. Also, you can improve it using Adobe Analytics to capture user experience and measure the effectiveness of adobe target campaigns. 

 

Cloud service

Directors can use Adobe Experience Manager for many tasks. One of the most relevant is using AEM as a cloud service since it can give your organization a tremendous performance boost, a significant improvement for stability and accessibility. Moreover, it could take care of most of your AEM maintenance work and simplify custom software development and distribution for your AEM instances. And since you can use it with Adobe Marketing Cloud, AEM is a one-stop solution for your business. 

Another of the uses that the Creative Cloud Integration has is that AEM cloud service now can quickly create or remove new authors or publish instances for you while you are working on them, depending on your company’s requirements. And it is not just that, but a continuous delivery network (CDN) is also available as the first entry point of the publishing service, so your customers will have the best possible performance when accessing your content.

 

Design aspects

Adobe Experience Manager helps editors quickly build websites and mobile sites using AEM SPA (Single Page Application). This method uses the SPA framework, and authors can seamlessly edit content and pages within AEM and edit seamless customer interfaces and user-friendly options. This kind of editing is recommended if your project requires a SPA framework-based client-side rendering.

Another remarkable feature is Adobe Stock’s service, which provides millions of high-quality 3D assets|, templates, videos, illustrations, vectors, and others for creative projects with easy access. Some advantages of using this tool include: users can swiftly find, preview, and license stock Assets from Adobe Stock and then save them to Adobe Assets. Other important designing aspects include smart crop, brand portal capabilities, visual search, headless content delivery, visual media conversion.

 

Benefits of using Adobe Experience Manager as a content management system

If you haven’t decided to use Adobe Experience Management as digital asset management in your company, we show the benefits of using its software. AEM helps to streamline the task of building website content management. Also, it delivers through modules for website creation, responsive forms, mobile applications, community, and assets for multiple screens. Altogether, these modules make AEM a great CMS tool. Also, the site modules allow your company to build sites and manage them from one location, and forms make it possible to create a personalized automated user experience. Also, one of the essential features is the mobile application which provides resources for creating mobile apps and following their performance analytics. Other benefits include:

One benefit is that you can easily integrate AEM with third-party tools and software and other adobe licensed products. Companies typically use multiple software and tools to help them create their brand identity, and directors need to integrate all of these tools seamlessly. AEM is part of Adobe experience cloud and can be easily integrated with other Adobe products such as Adobe Analytics, adobe experience sites, adobe audience manager. Moreover, solutions integration through a cloud service is much easier to work with than other methods.

While you will think that most of the benefits come from its sole usage, the truth is that when you integrate AEM with Adobe Creative Cloud, Adobe Marketing Cloud, and Adobe Marketing Cloud Solutions, assets can be created at speed, managed, and deliver high traffic websites to drive optimized assets across the customer journey.

 

FAQ

  • What Type of Companies Use Adobe Experience Manager as a content management system?

Now that we have talked about AEM and its functionalities, you may wonder what successful companies use this tool as a content management system for their digital experiences and marketing campaigns. 

The list includes some known names such as: 

  • Deloitte, Hyatt, Microsoft, Mastercard, Motorola, Nissan, Philips, RBS, Sky, T-Mobile, GSK, Cisco, Samsung, Crisil, Idea, Ford, McAfee, AT&T, as well as enterprise customers. 

Most of them are managing multiple sites and developing their digital marketing with AEM and Adobe Target.