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4 best features in Episerver

12 October 2021
min read

Episerver features

Optimizely, formerly known as Episerver, is a user-oriented Content Management Software (CMS). Episerver offers its customers to combine e-commerce, content, marketing, and artificial intelligence in the same platform. In 2020, it was named as a leader platform by Gartner Magic Quadrant for Digital Experience Platforms. 

Currently, a CMS helps either small businesses or giant organizations to help companies manage their sites and landing pages. As soon as the world changes, technology does too! 

Episerver is one of the most commercial CMS. It has a lot of functionalities that have been improving over the last few years regarding marketing automation. 

Episerver platform users and marketers made many requests; thus, Episerver applied many changes. These key features have been implemented to give users better Episerver tools and stay with Episerver CMS.

We can infer that the company looks after the requests for Episerver! Learn more information about our CMS services in this article.

What is Episerver CMS?

Episerver is a user-oriented Content Management Software (or CMS). It offers its customers to combine e-commerce, content, marketing, and artificial intelligence in the same platform. In 2020, it was named as a leader platform by Gartner Magic Quadrant for Digital Experience Platforms. 

Episerver is a website and e-commerce creation tool powered by Microsoft Azure’s technology. Today, the Episerver platform is one of the most customizable CMS in which you can apply unique marketing strategies. In addition, it has a very versatile DXP, which can be used as e-commerce or as a corporate intranet. Episerver CMS developers mainly created this tool for fast-growing companies looking to expand their online presence in record time within a simple, user-friendly interface. However, nowadays, almost all companies that have an online presence use it.

Foursome other programs and interfaces have, some other programs and interfaces have best features in Episerver.

As previously mentioned, Episerver CMS is one of the most used systems. Customers prefer it as it has numerous benefits herein below listed:

  • Two editing views: User-friendly

You can intuitively create a new page; the buttons are user-friendly, which you only need to click to create a new page. You can start it from scratch or choose one of the beautiful templates the Episerver platform has. The editor is comprehensive, which allows you to do many things. 

If you can imagine it, you can create it! 

There are two views when editing the pages, and the view called all properties is easy to manage even if you haven’t done it before.

In all properties view, you can change the basic information of any page:

  • Name
  • URL
  • Access rights
  • Language versions
  • Etc


Also, there is another menu, which allows you to:

  • create blocks
  • add page description, body, text, images, etc
  • manage publication settings, metadata, SEO, etc 


Episerver CMS is essential for anyone who has a business with an online presence as they can be closer to their audience with high-quality content.

  • On-Page Editing

One of the many advantages of the Episerver platform for its customers is effortless to use. CMS platforms do not include a preview of the creations made by separating the edition from how it will appear once published. Consequently, it makes designers waste time by repeatedly changing from one view to another. However,  Episerver’s features to modify straight from their website pages can ensure that the platform accurately displays their creations.

  • Speed

Episerver can operate quickly to meet modern users’ demands. Plus, its platform also provides a high-speed experience for its editors.

  • Personalization. 

Getting to know your clients is essential for any business. Thanks to Episerver, creating visitor groups becomes a simple process out of the box, easy and intuitive to personalize the content that users may perceive while visiting your network. 


What are the new features in Episerver?

  • Page tree — Multiple options

Episerver announced the new feature which now allows you to:

  • expand or collapse nodes
  • click to edit pages
  • understand the page structure with a basic menu

This feature offers more control on your site as you can quickly apply changes; consequently, your enterprise content will be more efficient.

  • User-friendly editor

UI is an essential element for all companies which offer digital experiences. Episerver knows it. That’s why the new editor provides many benefits:

  • more functionality 
  • more speed
  • better user experience


This editor also has Markdown support which results serviceable for digital marketers to store content.

Episerver offers webinars through their platform so that you can understand how their CMS work and the new improvements they implement. A perfect way to help you!


  • What is the difference between Episerver and Orchard?

Content management software is a widespread tool nowadays. Hence, there are many options to choose from. Two of the favorite CMS are Episerver and Orchard, both great and with efficient services. But, how are they different?


  • Provides benefits for digital marketing and commerce,
  • puts digital content, business, and marketing on one screen,
  • its server is high-speeded,
  • friendly for users and developers, and
  • suitable for small or medium-sized websites.


  • Defines custom content types dynamically,
  • reuses content fields,
  • creates SPA applications or even static websites,
  • allows using standard or modules and themes instead of writing the entire site from scratch, and
  • has a free and open-source.

  • Is it possible to use other templates out-of-the-box without using Visual Studio?

Visual Studio is an integrated development environment (IDE) that helps support many software development projects’ features, such as a company website. This program allows you to edit, debug, and publish an app using different and various templates that will become the basis of your project; it is a straightforward platform anyone can use. However, templates can limit your creativity and cannot be enough to satisfy your needs.

Despite being one of the most famous IDE platforms, other programs and interfaces have the required features, so you can use them to create a more suitable and original format. Being able to provide users custom websites and personalized content will make your organization stand out. Some of them are:

  • WordPress
  • Divi
  • WooCommerce
  • Prestashop
  • Balsamiq
  • Figma
  • Sketch
  • Dreamweaver
  • Sublime Text
  • Wappalyzer
  • Lighthouse de Google

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